Jan van Dam, CEO of Dutch Flower Group will set the scene and inspire the afternoon programme with stimulating perspectives on the theme “Cultivating Sustainability Together – Shaping Tomorrow’s Floriculture”. …
On 5 November 2019, over 150 executive managers and decision makers from companies and organisations active across the international floriculture supply-chain came to the IFTF Auditorium where the second edition of Floriforum took place. …
Union Fleurs, the International Flower Trade Association, is pleased to announce Phill Burton, COO of Bloom & Wild, as a confirmed speaker at Floriforum on 5 November 2019. …
Do you know how buyers and consumers make their decision? How can the unconscious mind influence commercial relations and purchasing behaviours? And why getting a better grasp on customer dynamics is highly relevant to the floriculture supply-chain? …
Union Fleurs, the International Flower Trade Association, is pleased to announce that the Floriforum will be back by popular demand for a second edition. It will take place on Tuesday 5 November 2019 (14h-17h) at the IFTF Auditorium in Expo Haarlemmermeer, Vijfhuizen, the Netherlands. Focusing this year on customer dynamics, the conversation will aim to explore how the global floriculture supply-chain can adapt and thrive in an environment of shifting paradigms. …
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