The first study focuses on U.S. consumers’ overall perceptions and willingness to pay for sustainable environmental practices in the floral industry. It highlights growing awareness and demand for eco-conscious options, with many consumers indicating a preference for sustainably sourced flowers and environmentally responsible packaging. …
In a year defined by a shifting political landscape, destructive hurricanes, pivotal sustainability research, and market challenges, the Society of American Florists (SAF) stood as a beacon of guidance and connection for the floral industry. …
The IFPA will be exploring new developments in – and implications of – technology, sustainability, workforce dynamics, and more during next month’s State of the Industry keynote at the annual IFPA Global Produce & Floral Show, Oct. 17-19 in Atlanta. …
FlowerTrials® brings together leading breeders, growers, retailers and industry stakeholders to discover the newest varieties and trends in pot and bedding plant breeding. From vibrant annuals to resilient perennials, FlowerTrials® is the place to discover ongoing innovation and creativity within the industry. …
Floriexpo is a large B2B floral industry event that brings together vendors from all around the world. Learn about Floriexpo 2022’s top innovations here. …
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