Details Flowers: Mastering Profit Margins

July 15, 2024 Details Flowers

Profit margin is a key financial indicator that helps determine how much profit you’re making on each sale. Traditionally, many florists used a combination of a 2X markup on costs and a labor percentage to calculate their prices.

Bring On The Bounce-Back In Floral

The next normal is said to be around the corner, and strategic retailers will provide joyful items in Floral to help consumers transition from deprivation to celebration.

World Autism Awareness Day 2020 – Keep On Blooming

To stay connected during the pandemic, E. Shaunn Alderman of FLORAL BUSINESS magazine sends flower photos to friends in agriculture and horticulture – especially those involved in the autism community.

Carnivorous Plants and Fairy Gardens Provide Entertainment and Education

Boutique wholesale nursery in Central Florida encourages supermarkets and garden centers to continue offering easy-care terrariums and fun plants for families.

Emerging Floral in China

The floral world in China is expanding and becoming more like the U.S. market. While mass market floral sales in China in supermarkets and convenience stores have yet to be developed, e-commerce companies are increasingly playing a significant role in delivering fresh-cut flower bouquets to consumers in China.