Fleuroselect

Year of the Sunflower & Lettuce Highlighted Wide Diversity Inspiring Gardeners 

October 9, 2024 Fleuroselect

Over the past summer, Fleuroselect’s ‘Year of the Sunflower & Lettuce’ campaign celebrated the wide assortment and versatile use of these crops, engaging retailers and gardeners across Europe. The Plant of the Year initiative covers two crops each year, one flower and one vegetable and is aimed to boost sales of Fleuroselect members’ existing varieties by showing a wide diversity of plant shades and shapes to retail and gardeners.  …

Dahlia Dalina Maxi Starburst Pink Wins FleuroStar Award 2024-25

June 17, 2024 FleuroSelect

Fleuroselect, the international organisation for the ornamental plants industry, is proud to announce that the FleuroStar Award 2024-25 has been awarded to Dalina Maxi Starburst Pink from Florensis. Marjolein Kuyucu-Lodder, International Trade Marketeer and Hagen Kalläne, European Sales Manager accepted the prize from Fleuroselect President Marc Driessen and Secretary General Ann Jennen. The evening was moderated by influencer Michael Perry.  …

Dutch Spring Trials Take Place in Week 18

April 8, 2024 Fleuroselect

During week 18, eight breeders in North-Holland will show their new assortment developments to growers, retailers and industry colleagues. These so-called pack trials have been a strong tradition for years and offer the perfect opportunity to view the latest pot and bedding plants on the greenhouse benches while discussing business possibilities on a one-to-one basis. …

Marc Driessen Elected 22nd Fleuroselect President

March 12, 2024 Fleuroselect

Fleuroselect, the international organisation for the ornamental plants industry, proudly announces the election of Marc Driessen, CEO Beekenkamp Ornamentals, as President of the organisation as of 1st January 2024. Elected by the membership during the Annual General Meeting in July 2023, Marc succeeds to Karol Pawlak, owner of Vitroflora. …

New Awards of Garden Merit and People’s Choice Elected During Fleuroselect Salvia Trial

February 29, 2024 Fleuroselect

Following the ‘2023 – Year of the Salvia’ trial organized last summer at the Royal Horticultural Society’s Garden at Hyde Hall (U.K.), Fleuroselect is delighted to communicate the results of the Award of Garden Merit …