Fleuroselect is proud to present the latest Gold Medal winners! Each of these breeding breakthroughs obtained an outstanding score in innovation, beauty and garden performance in the Fleuroselect annual trial, and convinced our judges to award the coveted Gold Medal. Keep an eye on these winners! …
Tune in to hear from our judges in the field and experts from the Entries & Evaluations Committee as we reflect on the past trial year, showcase the new Approved Novelties and reveal the new Gold Medal winners. …
Over the past summer, Fleuroselect’s ‘Year of the Sunflower & Lettuce’ campaign celebrated the wide assortment and versatile use of these crops, engaging retailers and gardeners across Europe. The Plant of the Year initiative covers two crops each year, one flower and one vegetable and is aimed to boost sales of Fleuroselect members’ existing varieties by showing a wide diversity of plant shades and shapes to retail and gardeners. …
Fleuroselect, the international organisation for the ornamental plants industry, is proud to announce that the FleuroStar Award 2024-25 has been awarded to Dalina Maxi Starburst Pink from Florensis. Marjolein Kuyucu-Lodder, International Trade Marketeer and Hagen Kalläne, European Sales Manager accepted the prize from Fleuroselect President Marc Driessen and Secretary General Ann Jennen. The evening was moderated by influencer Michael Perry. …
During week 18, eight breeders in North-Holland will show their new assortment developments to growers, retailers and industry colleagues. These so-called pack trials have been a strong tradition for years and offer the perfect opportunity to view the latest pot and bedding plants on the greenhouse benches while discussing business possibilities on a one-to-one basis. …
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