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FirstFruits Farms Announces “A Taste of Luck” Campaign to Support Retail Merchandising for St. Patrick’s Day
FirstFruits Farms, a recognized leader in the apple industry, announces the launch of “A Taste of Luck” campaign to coincide with the upcoming St. Patrick’s Day holiday on March 17. With promotable volumes of high-quality apples available in March, the company is supporting retailers in pairing their well-known Opal and Granny Smith varieties together to create engaging green and gold displays and digital content that will attract shoppers during this festive time of year. …