Deli
Firehook Blazes Into the Future with Inspired Rebrand
At the heart of this evolution is a refreshed Firehook orange logo using a crisp, clean, more modern typeface. As an homage to the brand's baking heritage, the logo incorporates a stylized "fire hook" into the design, inspired by the iron tools used by the earliest bakers to retrieve goods from blazing stone ovens.... Read more
May 27, 2025 | 3 min to read