Balance Point Announces its Investment in Firehook Bakery

June 4, 2024 Firehook Bakery

Balance Point Capital Advisors, LLC is pleased to announce its investment in Firehook Bakery of Virginia, Inc., a portfolio company of Forward Consumer Partners (“Forward”), a Greenwich, CT-based private equity investment firm focused on investing in “powerful brands making powerful products”. Balance Point provided debt capital to support the acquisition of Firehook.

Forward Consumer Partners Acquires Firehook Bakery

May 2, 2024 Firehook Bakery

Forward Consumer Partners announced that it has acquired Firehook Bakery, a fast-growing artisan baking business built on an unwavering commitment to quality. Pierre Abushacra, Firehook’s founder, will retain a significant minority ownership stake in the Company going forward.