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Beef Showcased During 50th Running of The Falmouth Road Race in Cape Cod
The Northeast Beef Promotion Initiative (NEBPI), a subcontractor to the Beef Checkoff, ensured that beef’s taste, versatility, and nutrient profile was well-represented throughout the 50th running of the Asics Falmouth Road Race, thanks to a partnership between the national Beef Checkoff, the South Dakota Beef Industry Council and the Montana Beef Council. …