Jennie Coleman’s leadership has ensured that Equifruit’s growth remains firmly rooted in its mission: prioritizing fairness in every transaction, whether with retailers, farmer partners, or team members. The company’s innovative marketing — a fresh, humorous approach in a crowded grocery landscape — has helped engage consumers while raising awareness of the importance of Fairtrade bananas. …
Equifruit’s continued growth and resilience can be attributed to its clear purpose: transforming the banana industry by promoting Fairtrade practices that ensure farmers are paid fairly for their work. This social and environmental commitment has helped the company stand out in a competitive market, winning over major retailers and expanding its reach across Canada and beyond. …
Equifruit, the banana company known for its dedication to ethical sourcing and innovative banana marketing, is excited to announce its first-ever appearance at the SEPC Southern Innovations Trade Show in Nashville this September. …
At the heart of Equifruit’s mission is a steadfast dedication to being a best-in-class partner to banana farmers. By adhering to stringent Fairtrade standards, Equifruit ensures that farmers receive fair compensation for their fruit and have access to resources that promote sustainable agricultural practices. …
Equifruit proudly announces that its President, Jennie Coleman, has been honoured with the prestigious RBC Momentum Award. The award ceremony, a celebration of Canada’s most accomplished women entrepreneurs, recognized Coleman’s outstanding leadership and driver of Equifruit’s success. …
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