Equiflor

As you have undoubtedly seen, AI is exploding in growth — and it’s here to stay. So, how can you use AI effectively in your floral business? SAF (Society of American Florists) recently published an excellent article outlining the best practices to get results from any AI platform. We wanted to ensure you had this information so you can see that AI is easier than you imagine. …

The scent of pine and the jingle of bells mean just one thing: Christmas is around the corner. With clever marketing, this can be a highly profitable season — particularly with a blooming digital marketplace. Here are eight proven online marketing tips to make your Christmas floral sales flourish. …

It’s the holidays again — time to share the magic of Christmas flowers with your customers. So, how do you make your floral shop stand out in a market filled with fragrance and color? Here are five effective in-store marketing strategies. During the festive season, they grab attention and make shopping unforgettable. …

Marketing to a Gen Z audience may feel like you’re entering a whole new world. That’s because you are! Gen Z is the first generation who grew up with digital technology, so they’re highly connected and socially conscious. They are also cautious of any attempts to sell them. So, how do you market your products to people who don’t want to be sold to? Here, we provide eight ways to help you do just that. …