How to Use Tiktok to Market Your Floral Products

November 3, 2020 Rio Roses / Equiflor

If you think TikTok is just for teens to show off their latest dance moves, think again. As of July 2020, TikTok reported almost 700 million monthly active users. These users are of all ages and include celebrities, influencers, publishers, and businesses worldwide. There’s no question this platform will continue to grow, and it’s an exciting new way to market your floral business.

Floral Gifting Market: The Five-Year Forecast

October 26, 2020 Rio Roses / Equiflor

We’ve all experienced the impact of COVID-19 on our floral businesses this year. And we would certainly like a bit of insight into what all this upheaval means for the floral industry’s future. Rio Roses dug into a report from the market research firm Arizton Advisory & Intelligence to provide that insight.

Rio Roses: Holiday P.R.E.P.

October 20, 2020 Rio Roses / Equiflor

The holiday season is a major income source for the floral industry every year. But 2020 is no typical year: Holiday sales are even more vital with all the hardships we’ve endured from this global pandemic. There’s no question that physical store closures, limited inventory, and supply chain constraints have been issues.

Rio Roses: Fall Care & Handling

October 7, 2020 Rio Roses / Equiflor

When incorporating elements that are not the usual though, you should give extra attention and consideration to your care and handling to make sure you’re getting the longest vase life possible.

E.G. Hill is Proud to Introduce Their Constellation -Rio Roses

October 5, 2020 Rio Roses / Equiflor

Constellation® is the first in the new line of E.G. Hill garden spray roses. As it combines the popular garden look with the multiple uses of spray roses, this classic light pink rose has been a hit with retail florists.