Email marketing is one of the most effective ways to promote your business and your products. Email continues to have a far better ROI than social media or websites, with an average of $40 returned for every dollar spent. However, to get that kind of return, you’ve got to make sure that people open your emails. …
Bill LaFever, PFCI, President of Bill Doran Company offers insights and tips for Mother’s Day that are so helpful that we wanted to share them. …
Well, here we go… straight into the biggest floral holiday of the year! Mother’s Day has always been a major income-maker for the entire retail industry: Since 2007, Mother’s Day spending in the US has increased by 70%, to $26.7 billion in 2020 — and 2021 seems to be on track to continue that high-spending trend. …
OK, so big weddings aren’t a thing right now, but that doesn’t mean people aren’t getting married! Plus, many brides and grooms have postponed their Summer weddings until later in the year. …
Well, here we are, in Spring! It’s a season of rebirth — and a season of cleaning organizing what’s left, and making room for the new! We think it’s just as important your marketing content to give yourself a fresh start for the new season. Here are ways to do just that. …
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