One of the most important and cost-effective ways to grow your floral business is social media marketing, particularly Instagram. As it focuses on images more than words, Instagram is ideal for showing off your beautiful creations and highlighting your special offers. And while it’s not as massive as Facebook, Instagram is still a major player in social media, with about a billion active monthly users. …
Can you believe 2021 is almost over? For most of us, this is the time of year where we plan out our 2022 sales and marketing strategy. And, of course, that strategy must include social media marketing. …
With the Christmas holidays upon us and Valentine’s Day not far behind, it’s important to focus on the current floral supply chain situation. As we covered in the September issue of LivRio, supply challenges are continuing, and there’s no sign that these will improve any time soon. …
The past year has been full of change, both in the physical world we live in every day and the digital world we rely on more and more. That merging of the physical and digital worlds is at the heart of Pantone’s choice for the 2022 Color of the Year: Very Peri, a periwinkle blue with a violet-red undertone. …
As the old song goes, “It’s beginning to look a lot like Christmas.” You certainly can see it in every store, including your own. So why not share the fun with your customers? Help them bring more Christmas into their homes by holding a DIY Christmas Arrangement Workshop. Here’s how easy it is to make this beautiful arrangement: …
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