Equiflor

Marketing to Generation Z: 6 Ways to Share Flower Power With a New Generation

August 31, 2022 Rio Roses / Equiflor

You may have begun including millennials in your marketing efforts, which is fantastic and will pay off. Well, now it’s time to think about the next generation: Generation Z, or those born in the mid-1990s to 2000s. Sure, they may be young now, but they’ll be your customers soon enough. Most importantly, this generation makes up 27 percent of the US population and is projected to have a staggering $44 billion in buying power! …

How to Market Flowers to Millennials: 8 Top Tips for 2022

August 23, 2022 Rio Roses / Equiflor

Millennials are the largest generation in America, with plenty of spending power. However, they’re notoriously challenging for marketers since they respond to marketing messages differently than previous generations. …

How Blockchain and Cryptocurrency Will Benefit The Floral Industry

August 11, 2022 Rio Roses / Equiflor

Changes happen all the time when it comes to doing business in the floral industry. That’s particularly true of the past few years, as we’ve had to adapt to the pandemic’s shifting tides. …

8 Key Online Marketing Trends to Embrace For Blooming Sales

August 8, 2022 Rio Roses / Equiflor

There’s no denying it: We live in a digital world. Yet, while most florists have embraced e-commerce (particularly during the pandemic), many are still not using the vast capabilities of online marketing to grow their online businesses. And digital marketing isn’t just for online sales; it can also boost your in-store business. That’s why we wanted to share the most important online marketing trends for 2022 to include in your overall marketing strategy. …

8 Hot 2022 Instagram Trends: How to Use Them to Grow Your Floral Business

August 3, 2022 Rio Roses / Equiflor

When it comes to social media marketing, Instagram can be a goldmine for your floral business. How influential is Instagram? Here are a few statistics from the social media management platform, Hootsuite. …