El Pollo Loco Unveils Iconic New Restaurant Design and Eyes Significant Expansion as the Brand Approaches 50th Anniversary

October 30, 2024 El Pollo Loco

While the new restaurant prototype includes existing brand elements – such as the fire stack gradient, logo, and font – that fans have come to know and love, these elements now reflect an updated color palette, footprint, and use of materials. Specifics include interior and furniture upgrades to create a bright and airy space; LED lighting; and energy-efficient hoods and HVAC.