El Pollo Loco Unveils Iconic New Restaurant Design and Eyes Significant Expansion as the Brand Approaches 50th Anniversary

October 30, 2024 El Pollo Loco

While the new restaurant prototype includes existing brand elements – such as the fire stack gradient, logo, and font – that fans have come to know and love, these elements now reflect an updated color palette, footprint, and use of materials. Specifics include interior and furniture upgrades to create a bright and airy space; LED lighting; and energy-efficient hoods and HVAC.

El Pollo Loco Taps Content Creator Yuri Lamasbella as New Kreative Director for its Double Chopped Salads Campaign

August 14, 2024 El Pollo Loco

In this role, the TikTok star brought her fresh, unique creativity and expertise to create a dynamic campaign for the brand’s Double Chopped Salads. This initiative demonstrates the brand’s commitment to expanding its better-for-you menu offerings and marks the first time it has created a digitally exclusive menu item for collaboration.

El Pollo Loco Celebrates National Avocado Day by Awarding Over 5,000 Customers Exclusive Guac Pass

July 27, 2021 El Pollo Loco

COSTA MESA, Calif. — El Pollo Loco, Inc. (“El Pollo Loco” or “Company) (Nasdaq: LOCO), the nation’s leading fire-grilled chicken restaurant chain, is launching its first-ever Guac Pass in partnership with Avocados From Mexico, to celebrate members