Edible Brands Launches New Fresh Fruit Subscription Delivery Service for Today’s Convenience-Oriented Consumer

Edible Brands, the parent company of Edible (formerly Edible Arrangements), an innovative retail brand and modern gifting destination, announced the launch of its latest endeavor: freshfruit.com. The new e-commerce brand boasts a subscription business model, providing a delicious way for consumers to receive premium whole fruits hand-delivered directly to their doorstep.