The word “Wonderful” is now larger, ensuring that premium quality shines through on every shelf, and all bags will include a “Get Crackin’” callout that reminds consumers of the joy that comes with eating pistachios. …
The campaign employs both traditional and digital promotional tactics to enhance consumer awareness of Wonderful Pistachios No Shells in major urban markets. Large billboards, featuring Wonderful Pistachios No Shells Roasted & Salted 2.5-ounce bags, will be displayed in these six major cities to keep the brand top-of-mind for busy consumers looking for a healthy and convenient snack. …
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