Real California Milk Encourages Consumers to “Snack Happy This Summer” With Retail Campaign Highlighting Dairy Snacks
The California Milk Advisory Board (CMAB) announced today the launch of a retail campaign focused on summer snacking with Real California dairy. Snacking has risen in popularity over recent years, which has shifted consumers to snack more than ever before. With the addition of California dairy in simple recipes, snacking becomes a delicious summer-long experience. …