O’Brien Shares ‘Bold Moves’ With Checkoff Leaders

March 4, 2022 Dairy Management Inc.

Dairy Management Inc. (DMI) CEO Barbara O’Brien provided an overview of four “bold moves” the checkoff has made with farmer and importer directors representing DMI, United Dairy Industry Association and National Dairy Promotion and Research Board at their recent meeting in San Antonio, Texas.

Dairy Checkoff Enters Collaboration With Mayo Clinic

February 28, 2022 Dairy Management Inc.

 The dairy checkoff has entered a five-year collaboration with Mayo Clinic to explore research and consumer outreach efforts to improve public health and advance dairy’s benefits.

Dairy Checkoff-founded GENYOUth CEO Alexis Glick Ending Tenure

January 13, 2022 Dairy Management Inc.

During Glick’s tenure, GENYOUth has raised $200 million in support of programs that promote the health and wellbeing of youth, including the checkoff-founded Fuel Up to Play 60 program done in partnership with the NFL.

Partnership Sales Growth, Gen Z Focus Among Checkoff’s 2021 Highlights

December 30, 2021 Dairy Management Inc.

Checkoff foodservice partners continued to grow sales of U.S. dairy foods and more domestic dairy headed into the international marketplace. There also were increased efforts to connect with the valued Gen Z consumer and dairy’s sustainability journey reached new levels.

O’Brien Says U.S. Agriculture Has ‘Open Door of Opportunity’

Barbara O’Brien, President and CEO of Dairy Management Inc. and the Innovation Center for U.S. Dairy, said agriculture has an “open door of opportunity” amid growing pressures and expectations to feed a growing population sustainably and responsibly during her opening comments at the Sustainable Agriculture Summit, Nov. 17-18.