Checkoff Expands Consumer Reach Through Fuel Up to Play 60, Undeniably Dairy Programs

March 11, 2021 Dairy Management Inc.

Working with National Football League (NFL) players and Discovery Education, the dairy checkoff is unveiling initiatives that provide fresh opportunities for consumers and youth to engage with dairy and learn about the industry’s sustainability story.

Dairy-Based Sports Drink Launches With Industry Support

February 22, 2021 Dairy Management Inc.

A Chicago-based start-up has launched GoodSport, a sports drink that is 97 percent dairy and aims to compete nationally against leading brands.

Dairy Promotion Directors Elect Board Officers

February 17, 2021 Dairy Management Inc.

Leaders of Dairy Management Inc. (DMI), the National Dairy Promotion and Research Board (NDB) and the United Dairy Industry Association (UDIA) recently announced election results to lead national dairy checkoff strategies and programs to protect and grow sales.

Checkoff Scientist Helps Pizza Hut, Launch Detroit-Style Offering

February 3, 2021 Dairy Management Inc.

Dairy Management Inc. (DMI) onsite scientist Nitin Joshi has helped Pizza Hut launch handcrafted Detroit-Style pizza nationwide.

GENYOUth Partnership Sets Goal to Deliver 100 Million Meals to Combat School Hunger

December 17, 2020 Dairy Management Inc.

The checkoff-founded GENYOUth organization and Campbell’s Chunky® are hosting an e-sports initiative that will raise money to deliver 100 million meals, including milk, as part of its COVID-19 Emergency School Meal Delivery Fund to help tackle hunger in schools.