2024 Checkoff Highlights Drive Sales, Trust, Innovation for Dairy Industry

December 31, 2024 Dairy Management Inc (DMI)

Dairy checkoff initiatives of 2024 successfully increased dairy access in schools, expanded market share for U.S. dairy products domestically and internationally and supported the industry’s longstanding commitment to sustainability on behalf of U.S. dairy farmers and importers. 

Communications and Issues Management Expert Lisa McComb Named Chairperson of Animal Agriculture Alliance

The Animal Agriculture Alliance announced new upcoming board leadership effective Jan. 1, 2025. Lisa McComb, strategic communications consultant at Vision Media, will become board chairperson. Nick Wolfenden, global sustainable animal welfare director at Cargill, will assume the role of chairperson-elect.

O’Brien Outlines ‘Now, Next, Future’ Checkoff Strategies at Annual Meeting

November 7, 2024 Dairy Management Inc.

Dairy Management Inc. (DMI) President and CEO Barbara O’Brien outlined “now, next, and future” checkoff strategies to more than 800 dairy farmers and industry representatives at the 2024 joint annual meeting of the United Dairy Industry Association, National Dairy Promotion and Research Board and National Milk Producers Federation held in Phoenix, Oct. 21-23.

Dairy Promotion Directors Elect Board Officers

November 7, 2024 Dairy Management Inc.

Leaders of Dairy Management Inc. (DMI), the National Dairy Promotion and Research Board (NDB) and the United Dairy Industry Association (UDIA) announced election results to lead national dairy checkoff strategies and programs to protect and grow sales.

New Website Launches to Strengthen Checkoff Value Communications

September 30, 2024 Dairy Management Inc.™ (DMI)

Dairy Management Inc. (DMI) has launched www.dairycheckoff.com to more effectively communicate the full national and local impact of the dairy checkoff to farmers and importers.