Checkoff’s ‘Reset’ Campaign Earns International Acclaim

September 23, 2022 Dairy Management Inc.

The dairy checkoff’s “Reset Yourself with Dairy” campaign earned a best-in-class International Milk Promotions (IMP) Trophy at the recent International Dairy Federation’s World Dairy Summit 2022 in India, winning against finalist campaigns from France and Switzerland.

Checkoff’s New Product Competition Focuses on Calming Benefits

September 14, 2022 Dairy Management Inc.

The Dairy Management Inc. (DMI) New Product Competition is accepting applications for innovative products that focus on dairy’s qualities related to calming.

Checkoff Helps Get Cheese Pushers Installed In 146 Giant Food Stores to Increase Sales

As part of American Dairy Association North East’s dairy aisle “makeover” program, it partnered with Giant Food Stores in Pennsylvania to install cheese pushers in shredded cheese sections in 146 stores – a system that increases product sales and decreases labor costs.

O’Brien Shares ‘Bold Moves’ With Checkoff Leaders

March 4, 2022 Dairy Management Inc.

Dairy Management Inc. (DMI) CEO Barbara O’Brien provided an overview of four “bold moves” the checkoff has made with farmer and importer directors representing DMI, United Dairy Industry Association and National Dairy Promotion and Research Board at their recent meeting in San Antonio, Texas.

Dairy Checkoff Enters Collaboration With Mayo Clinic

February 28, 2022 Dairy Management Inc.

 The dairy checkoff has entered a five-year collaboration with Mayo Clinic to explore research and consumer outreach efforts to improve public health and advance dairy’s benefits.