Bakery
Cupcake Giant Baked by Melissa on Supercharging Sales and Social Media Reach to Drive Business
Baked by Melissa, which disrupted the cupcake market with bite-size confections in offbeat flavors, is now emphasizing e-commerce, authentic social media content, and a more thoughtful approach to physical stores for growth.... Read more
November 19, 2025 | 1 min to read