CMI Orchards

JUICI, Ambrosia Gold, And Evercrisp: Winter’s Power Trio for Flavor, Crunch, and Sales

December 19, 2024 CMI Orchards

CMI Orchards provides robust support to retailers through its “Like This? You’ll LOVE That” campaign, which connects consumer favorites like Fuji, Gala and Honeycrisp to premium alternatives like EverCrisp®, Ambrosia Gold®, and JUICI®. Danelle Huber, Senior Marketing Manager, says these tools help shoppers confidently explore new varieties and make informed purchasing decisions—crucial for driving trial and capturing incremental sales. …

CMI Orchards Reports Surging Demand for Specialty Organic Apples

December 11, 2024 CMI Orchards

The fast-approaching New Year is the perfect time for retailers to refresh their produce aisles and captivate shoppers with high-flavor branded organic apples poised for further record-breaking growth in 2025. …

Consumer Study Confirms Ambrosia Gold Outshines All Others

October 31, 2024 CMI Orchards

If retailers aren’t carrying Ambrosia Gold, Foss continues, CMI recommends replacing one Gala SKU with Ambrosia Gold to attract mild apple fans and capitalize on the trade-up opportunity. …

CMI Orchards Reveals EverCrisp Outshines Fuji in Sweet Apple Comparison Study

August 6, 2024 CMI Orchards

CMI Orchards reveals compelling new data showcasing the superior performance of Washington-grown EverCrisp apples. Results from an April study conducted in partnership with Category Partners show consumer test groups overwhelmingly prefer EverCrisp over Fuji when compared in blind tastings. …

Retail Revolution: Consumer Study Highlights High Demand for Branded Apples

July 31, 2024 CMI Orchards

In April 2024, CMI Orchards partnered with Category Partners to conduct a comprehensive study aimed at understanding consumer preferences and perceptions of apple varieties. The results are clear: high-flavor branded apples—Ambrosia Gold®, EverCrisp®, JUICI®, and Kanzi®—outperform their mainstream counterparts in blind taste tests. …