Ethylene damage is one of the biggest problems contributing to shrinkage at retail stores. In 2018 Chrysal and Syngenta Flowers joined forces to bring a solution to the market, Chrysal Alesco®. Today, Chrysal and Syngenta Flowers …
As of February 13th current CEO Peter Vriends will step down as CEO. Peter served for 5 years as CEO of Chrysal and led the acquisition of the company by OAT and was the driving force behind the growth of the company. …
Research conducted by the research agency “Into the minds” shows that no less than 80 percent of respondents prefer plants with many flower buds and are also willing to pay more for it. In addition, the research showed that consumers prefer the plants treated with Largo and find it important that the plant looks healthy when purchased. This meant having sufficient buds, green leaves and fresh colours. Consumers consider the pot size and the length of the stems to be less important when purchasing. …
This year, sustainability plays a central role at the IFTF in Vijfhuizen and Trade Fair in Aalsmeer. At Chrysal, sustainability is an integral part of who we are and how we work. We believe in a zero-impact flower industry and are committed to achieving this goal with our partners, so that future generations can also enjoy sustainable flowers. At this year’s fairs we will be placing the spotlight on two new sustainable innovations. …
The future of transporting flowers is sea freight. Flowers are no exception in the battle against rising transport costs and reducing carbon emissions. At Chrysal sustainability comes first. We have put this at the heart of our business and are aiming for a zero impact flower industry together with our partners. Sea freight lowers the carbon footprint by as much as 92% in comparison to airfreight, but comes with many challenges. With the development of our Sea Freight Service, Chrysal can help solve some of these challenges. …
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