BLOOM FRESH Appoints Josep Jove Estiarte as CEO

BLOOM FRESH is delighted to announce the official appointment of Josep Jove Estiarte as Chief Executive Officer, effective immediately. Estiarte has been serving as Interim CEO and Chief Innovation Officer since February 2024.

BLOOM FRESH Finds Consumers Willing to Make Better Choices in Store  

June 11, 2024 BLOOM FRESH

BLOOM FRESH™ announced the findings of its latest retail survey, Building Value Through Grape Varieties, that shed light on consumer preferences in the United States table grape market. The survey demonstrated that consumers are not only drawn to the uplifting and enjoyable experience of consuming table grapes, but they are also willing to pay a premium for their favorite branded varieties.

Bloom Fresh Celebrates Top Prizes and Achievements at the South African Block Competitions

BLOOM FRESH™ or BLOOM, the world’s leading premium fruit-breeding company specializing in table grapes, cherries, and raisins, took the honors during the last South African and Namibia Block Competitions with their varieties Timco™, Timpson™, Cotton Candy™ and Sweet Globe™. These awards are especially important for BLOOM as South Africa and Namibia are growing markets for table grape production, underscoring how well BLOOM’s top varieties grow in these regions.

Cherries Provide Retailers a Sweet Sales Boost

May 8, 2024 Honeybear Brands

Honeybear is partnering with retail customers for key summer promotions and sales events to support shopper demand for this highly anticipated sweet and juicy fruit. Retailers can expect to receive packed-to-order fresh fruit handled with the precision and white glove service Honeybear prides itself on.  With flexible packing capabilities at their expanded cherry packing facility in Pateros, WA, Honeybear can accommodate nearly all retailer packaging configurations.  

Gee Whiz Fruit Reports Unprecedented Increase in Summer Cherry Yield

April 29, 2024 Gee Whiz

Gee Whiz cherries are known for their standout flavor due to their unique growing practices including the strategic use of shade cloth across all cherry acreage, hand thinning of each tree to yield larger fruit size than the industry average, and their signature trellis system that also drives fruit growth, allowing for perfect spacing, ideal light, and optimal air circulation.