U.S. Premium Beef Named CAB Progressive Partner
In the mid-1990s, beef demand was tanking and that scared the whole industry. Cattle feeders couldn’t get cattle sold. Each Monday they hoped the show list had enough “fancy” cattle to use as a bargaining tool to sell the remaining finished animals on inventory. Commercial producers who invested in good bulls and vaccinations found their cattle selling for the same price as those from ranchers who didn’t. That fear brought individual farmers, ranchers and cattle feeders together with a collection of ideas and U.S. Premium Beef (USPB) was born. …