Campaign

Cypress Grove Launches Fresh Goat Cheese Cups and “Cheeseboards for Dinner” Campaign

January 9, 2019 Cypress Grove

We’re introducing something familiar, “cheeseboards,” as a fresh and accessible option for a weeknight (or simple weekend) meal — but with a Cypress Grove twist. By taking something that’s often thought of as fussy and overly complicated and breaking it down to basics, we’re adding a bit of effortless luxury to the everyday and solving the problem “what’s for dinner” in a glance. …

I Can’t Believe It’s Not Butter! Launches New “Spread No Drama” Campaign

January 9, 2019 Upfield

The new and entertaining campaign addresses the ongoing habit of dramatic internal dialogues surrounding what to eat and not to eat and positions I Can’t Believe It’s Not Butter!® as a simple solution that cuts the food drama, not the taste. …

Tasteful Selections promotes wellness with new, yearlong Small-Bite Campaign

January 8, 2019 RPE

Over the course of the next 12 months, follow Tasteful Selections and all the small-bite inspiration! Providing you with fuel, Tasteful Selections will provide recipes, tips, and prizes for a successful 2019. …