California Walnut Board

The Foundation for Fresh Produce Launches Back-to-School Campaign to Boost Kids’ Fruit and Vegetable Consumption

July 22, 2024 The Foundation for Fresh Produce

To address this important issue, and as part of its commitment to child nutrition, The Foundation is launching its first-ever month-long campaign, “Hacks for Healthy Back-to-School Habits,” in partnership with leading U.S. retailers and food industry partners. The campaign, designed to promote simple and engaging food, cooking, and meal prep “hacks,” aims to instill healthy eating habits in children as they head back to school. …

Robert Verloop Named Executive Director and CEO for the California Walnut Board and California Walnut Commission

June 16, 2022 California Walnut Commission  

The California Walnut Board (CWB) and the California Walnut Commission (CWC) are pleased to announce that Robert Verloop has been named executive director and chief executive officer, effective July 11, 2022. The CWB and CWC represent over 4,500 California walnut growers and nearly 90 handlers, producing over 1.4 billion pounds of walnuts in 2021 that ship to more than 50 countries around the world. …

Natural Delights Helps Consumers Snack Smarter This Summer

June 16, 2021 Bard Valley Natural Delights

Bard Valley Natural Delights® partnered with California Walnuts and Registered Dietitian Frances Largeman-Roth to encourage people to “snack smarter” this summer. Their joint satellite media tour took place on June 8 and reached 12 million consumers across the country with more than 1,000 television and radio placements. …

USA Pears Collaborates with Cabot Cheese and California Walnuts on 360° Promotion

December 11, 2020 Pear Bureau Northwest

Coinciding with National Pear Month throughout December, the 360° promotion includes in-store activations with high-graphic display bins cross-merchandising pears, cheese, walnuts and honey, and a high-value coupon offering savings on the purchase of all items. …

Fully Integrated Retail Programs at Nearly 3,000 Grocery Stores During American Heart Month Lead to 17% Lift in California Walnut Sales

June 21, 2019 California Walnut Board

The California Walnut Board celebrated American Heart Month in February 2019 with an expanded, fully integrated retail marketing campaign, driving an impressive 17% increase in unit sales for walnuts across participating markets. …