California Milk Advisory Board

California Milk Advisory Board Launches Initiative to Raise Awareness of Recyclability of Milk Jug With Easy Mantra: Pour It. Cap It. Bin It.

October 8, 2021 Real California Milk/the California Milk Advisory Board

The California Milk Advisory Board (CMAB) today launched a public information campaign aimed at increasing awareness of the recyclability of milk jugs made of high density polyethylene (HDPE) or #2 plastic. The “Recycle the Jug” campaign is designed to drive sustainable behavior change across the state by addressing misconceptions to ensure plastic milk jugs make it into the recycling stream. …

Real California Milk Kicks Off Back to School With Milk & Cereal Campaign at Retail

August 19, 2021 California Milk Advisory Board

The California Milk Advisory Board announced today the launch of a consumer promotion focused on family time during breakfast, featuring Real California milk and cereal, the classic breakfast duo. The promotion is an extension of the Mornings Mean More campaign and include recipes for fun new uses of milk and cereal, including cereal milk smoothies and lattes to fuel families before the busy school day begins. …

Pizza Chefs Contend for $30,000 in Search for Original Recipes Showcasing California Cheese

August 17, 2021 Real California Milk/the California Milk Advisory Board

The California Milk Advisory Board (CMAB) today announced the launch of the 2021 Real California Pizza Contest, its third search for the best pizza recipes using Real California Cheese. The contest, which will award prizes totaling $30,000 for the most innovative uses of cow’s milk cheeses from California, is open for entries by professional chefs and culinary students throughout the U.S. …

CADairy2Go Competition Celebrates Three Winning Chefs for Innovative Uses of California Cheese & Dairy in To-Go Dishes

August 3, 2021 Real California Milk/the California Milk Advisory Boar

Tracy, Calif. – The California Milk Advisory Board (CMAB) today announced the three innovative chefs who took home the ultimate to-go prize of $5,000 each in the inaugural CADairy2GO competition cook-off in Napa. Chefs Carrie Baird of Denver, Colo., Mary Grace Viado of Birmingham, Al., and Brian Mullins of Miami, Fla. took home the top prizes in their category during the first of its kind event at the Culinary Institute of America’s Copia facility. …

Real California Milk Excelerator Announces Semi-Finalists in Personal Health & Wellness Product Innovation Competition

July 29, 2021 Real California Milk/California Milk Advisory Board

The California Milk Advisory Board (CMAB) announced today the twelve (12) semi-finalists in the Real California Milk Excelerator, the 3rd edition of the CMAB’s dairy product innovation competition in partnership with innovation consultancy VentureFuel. The companies will compete for over $650,000 in prizing for their emerging dairy products that promote personal performance and recovery benefits. …