California Milk Advisory Board

California Beef Council, Camarena Tequila, and Real California Milk Partner for Tacos, Tequila y Más 2022

April 4, 2022 California Beef Council

In a partnership that combines three key retail categories—meat, dairy and spirits—the California Beef Council (CBC) is again partnering with the California Milk Advisory Board (CMAB) and E. & J. Gallo’s Camarena Tequila for a co-branded Cinco de Mayo promotion. Dubbed “Tacos, Tequila y Más,” the two-month campaign runs April 1 through May 31 and provides consumers with product offers and savings, recipes, videos and other taco and margarita-inspired content on a single hub at TacoTimeCalifornia.com. …

Chefs Contend for “Champion Pizza Chef” Glory in $30,000 Search for Original Pizza Recipes Showcasing California Cheese

March 25, 2022 Real California Milk/the California Milk Advisory Board

The California Milk Advisory Board (CMAB) today announced the launch of the 2022 Real California Pizza Contest, the fourth annual search for the best pizza recipes using Real California Cheese. The contest, which will award …

Real California Milk Spotlights Foodservice Innovation With 2022 Events for Professional Chefs

February 24, 2022 California Milk Advisory Board

The Foodservice Division of the California Milk Advisory Board (CMAB) today announced the kickoff date for the 4th Annual Real California Pizza Contest, the return of the CADairy2Go competition and the rollout of a new culinary event focusing on Cal-Mex to round out its foodservice events for 2022. …

California Milk Advisory Board Offers Opportunity for Student Ambassadors to Share California Dairy Messages With International Audiences

January 17, 2022 California Milk Advisory Board

The California Milk Advisory Board (CMAB) announced that resumption of the student ambassador internship program in which students represent Real California Milk internationally. Applications are now open for college students to represent Real California Milk this summer in Mexico. …

Real California Milk Kicks Off 2022 with Smoothie Campaign at Retail

January 6, 2022 Real California Milk/California Milk Advisory Board

The California Milk Advisory Board (CMAB) announced today the launch of a consumer promotion focused on starting off the New Year with health and wellness in mind. The “Renew, Reset, Restore” campaign communicates the message that high quality, sustainably sourced California dairy products are a delicious and effective way to help achieve lifestyle goals in the new year. The featured promotional menu includes innovative smoothie and smoothie bowl recipes made with Real California milk, yogurt, and cottage cheese. …