California Beef Council

“Tasting in the Dark” Enlightens Nutrition Professionals to the Power of the Palate

April 7, 2023 California Beef Council

Remove one sense…sight. What does that do to your perception of the food? How do you perceive flavors and judge a meal if you can’t see it? That’s what more than 50 registered dietitians and other professionals in the nutrition world experienced when they attended “Shed New Light on Flavor,” a pre-conference workshop produced by the California Beef Council (CBC) in partnership with the National Cattlemen’s Beef Association (NCBA), and the Kansas and Nebraska Beef Councils. …

California Beef Council, Camarena Tequila, and Real California Milk Partner for Tacos, Tequila y Más 2022

April 4, 2022 California Beef Council

In a partnership that combines three key retail categories—meat, dairy and spirits—the California Beef Council (CBC) is again partnering with the California Milk Advisory Board (CMAB) and E. & J. Gallo’s Camarena Tequila for a co-branded Cinco de Mayo promotion. Dubbed “Tacos, Tequila y Más,” the two-month campaign runs April 1 through May 31 and provides consumers with product offers and savings, recipes, videos and other taco and margarita-inspired content on a single hub at TacoTimeCalifornia.com. …

California Beef Council Unveils Retail Dietitian Toolkit Encouraging Supermarket Beef Sales through Healthy Eating Education

March 30, 2022 California Beef Council

Coinciding with national Nutrition Month, the California Beef Council (CBC) launched their new highly-anticipated Retail Registered Dietitian (RD) Toolkit. The digital toolkit, which is housed on the CalBeef.org website, aims to guide supermarket RDs regarding in-store and virtual tours, beef cooking lesson tips, and shopper talking points surrounding the topics of how cattle are raised, beef sustainability, reading meat package labels at the beef case, and how lean beef fits into a heart-healthy lifestyle. …

California Beef Council Shows Their Appreciation to the State’s Resilient Chef Community

November 19, 2021 California Beef Council

In a month that’s traditionally set aside for giving thanks, the California Beef Council (CBC) showed their thankfulness and appreciation for an industry that was hit hard by the COVID-19 pandemic-foodservice. In a partnership with EATYALL, a chef-focused company looking to bridge the gap between farmers, ranchers and chefs, the CBC shipped care packages to 30 premier chefs across California to show appreciation for their efforts in keeping beef as a centerpiece on their menus. …

California Beef Council’s 2021 Beef Leadership Summit Goes Virtual

April 27, 2021 California Beef Council

The FREE Webinar Series will give retail and foodservice professionals an in-depth look into beef-specific consumer and supply chain insights, beef’s role in the new dietary guidelines and nutritional importance throughout the lifespan, and beef’s sustainability as it relates to climate change and meat alternatives. …