Consumers across the country and in particular in the West are fulfilling their pent-up desire to travel and still stay relatively close to home by taking road trips. Recognizing this trend, the California Avocado Commission produced three road trip videos that meld iconic California locations with in-season California avocados. …
Peak availability of California avocados continues in July, and the California Avocado Commission’s summer advertising and trade program is running at full steam. Support includes “The best avocados have California in them” advertising campaign, which increases brand linkage and awareness that the fruit is in season. Consumer public relations activities and customized trade promotions work hand-in-hand with the advertising messaging. …
This year’s marketing activity includes a recipe contest, a drive-in movie event, chef recipes, social media support, public relations outreach and more. Concurrently the Commission is supporting customized retail and foodservice promotions that drive awareness of California avocados at point of purchase. …
Bloggers, chefs, dietitians and other personalities have become valued communicators for the California avocado marketing program. They work with the California Avocado Commission consumer public relations programs, health and wellness initiatives, social media outreach, website content development and other marketing programs. …
Marking a year of striving forward and strengthening synergies since Oppy acquired a 65% stake in Eco Farms last spring, the duo is now bringing California avocados — branded in the new Eco Farms label — to the market, celebrating the unification of the two companies. …
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