Platinum Equity and Butterfly to Acquire Rise Baking Company

September 18, 2024 Rise Baking Company

Founded in 2013 and based in Minneapolis, Minnesota, Rise is a leading supplier of bakery products, including cookies, pies, cakes, icings, muffins, crispy bars, and more, to in-store bakeries and foodservice customers throughout North America. Rise will continue to operate under its current management team, led by Chief Executive Officer Brian Zellmer.

Butterfly Separates Bolthouse Farms’ Fresh Produce and Premium Fresh Beverage Businesses

May 7, 2024 Butterfly

Butterfly announced the separation of its portfolio company Bolthouse Farms into two standalone entities: Bolthouse Fresh Foods and Generous Brands. Bolthouse Fresh Foods will carry on the century-old legacy of Bolthouse Farms as a leading supplier of fresh carrots to retailers across North America, with nearly 700 million pounds of carrots sold annually. Generous Brands will encompass the market-leading premium fresh beverage and salad dressing businesses of Bolthouse Farms and Evolution Fresh.

Pete and Gerry’s Appoints Tom Flocco as CEO

October 5, 2022 Pete and Gerry's

Pete and Gerry’s Organics, LLC (“Pete and Gerry’s”), the nation’s leading producer of organic, free range and pasture-raised eggs, today announced that veteran consumer and food executive Tom Flocco has joined the company as CEO.

Butterfly Acquires a Majority Stake in Leading Premium Egg Company Pete and Gerry’s Organics

May 4, 2021 Butterfly

Butterfly, a Los Angeles-based private equity firm specializing in the food sector, today announced that it has acquired a majority stake in Pete and Gerry’s Organics, LLC, the nation’s leading producer of organic, free-range and pasture-raised eggs under the Pete and Gerry’s Organic®, Nellie’s Free Range® and Consider Pastures™ brands.

Butterfly Completes Acquisition of Bolthouse Farms from Campbell Soup Company for $ 510M

June 18, 2019 Butterfly

Butterfly, a Los Angeles-based private equity firm specializing in the food sector, today announced that it has closed on its previously announced acquisition of Bolthouse Farms from Campbell Soup Company (NYSE:CPB) for $510 million in cash, subject to customary purchase price adjustments.