Butterball Canada’s 2023 Outlook Report Shares New Data on How Young Canadians Celebrate

September 21, 2023 Butterball Canada

Butterball, Canada’s leading turkey brand, released data from its 2023 Thanksgiving outlook report which revealed that although half of young Canadians celebrating Thanksgiving this year are sticking to a classic menu, 35% are planning to combine both traditional and unique recipes into their Thanksgiving menus. Among the 90% of young Canadians planning to celebrate this year, 67% say that turkey will be on the menu.

Butterball Canada Shares 2022 Thanksgiving and Holiday Outlook Report as Hosts and Guests Prepare for Celebrations

September 23, 2022 Butterball Canada

Butterball, Canada’s leading turkey brand, released data from its 2022 Thanksgiving and Holiday outlook report which revealed Canadians are ready to get back to Thanksgiving and holiday celebrations. With many pausing festive gatherings during the pandemic, this year is set to bring a sense of normalcy as majority of Canadians are planning to celebrate Thanksgiving (66%) and the holidays (78%), either by hosting their friends and family or attending a gathering themselves, while some are still undecided on their plans.