The Next Brand Extension for Sprinkles Cupcakes’ Will Arrive in 2025

The announcement comes as part of the brand’s commitment to shifting into a lifestyle brand that will enable other companies to benefit from its licensing program. This will no doubt see a range of beauty products inspired by the brand’s various flavors, scents and products to create new experiences for consumers to enjoy.

Indoor Farm Square Roots Unveils New Brand Identity, Responding to Accelerated Demand For Local, Fresh Food in Retail

December 20, 2021 Square Roots

Square Roots, the leading technology-enabled indoor farming company, debuted a new brand identity that represents the company’s mission to responsibly bring locally grown food to people in cities around the world, all year round. Square Roots’ reimagined branding will start to appear on retail shelves, in-store signage, social media, website and more beginning this month.

Branding, Local and The Future of Produce: University of Georgia’s Ben Campbell Speaks Out

A favorite research presenter at the New York Produce Show, Professor Ben Campbell will be sharing new research findings on the value of brands in produce, as well as the importance of local in the buying decision.

Sugar Bowl Bakery Unveils New Website as Part of Brand Redesign

November 4, 2021 Sugar Bowl Bakery

Sugar Bowl Bakery, America’s largest minority-owned bakery on a mission to bring people joy through delicious food, announced its newly updated website  as phase one of a larger brand redesign. The new website is modern and fresh, with vibrant colors to match Sugar Bowl’s persona. Phase two of the redesign will include a packaging overhaul, to come in early 2022.

2021 Farwest Show Seminars Provide Innovative Garden Center Branding and Marketing Strategies

The 2021 Farwest Show, taking place August 18–20 at the Oregon Convention Center in Portland, Oregon, will offer three seminars that can help retail garden centers rejuvenate their marketing tactics and increase sales.