Ibotta’s Second Annual State of Spend Report Finds Majority of Consumers Sacrificing Brand Loyalty when Faced with Increased Costs
According to the study, 72% of shoppers say the economy has directly impacted their grocery spending habits, with a majority trading down to lower-priced alternatives in the face of rising grocery costs. In turn, marketers are placing greater emphasis on customer acquisition and long-term brand building to differentiate as private label competition grows. …