Boursin Cheese Debuts New Limited-Edition Flavor, Rosemary & Black Garlic

Boursin Rosemary & Black Garlic is a unique variant of the fan-favorite cheese with a new addition of umami flavors, differentiating itself against the rest of the portfolio. It also offers the signature creamy, yet crumbly texture that stands out against other specialty cheese spreads in the category.

Boursin Cheese and Lance Bass Help Hosts Foster Connections and Overcome Holiday Stress with New Connection Collection

November 13, 2023 Bel Brands USA 

This holiday season Boursin® Cheese is bringing back Maison Boursin — a house of entertaining inspiration — to alleviate the stress hosts experience. This time of year is synonymous with gatherings, but it often comes with unwanted stress for those who are hosting the festivities, leading to a lack of connection. In a recent survey, Boursin found 83% of Americans aged 21-45 would entertain more often if it wasn’t so overwhelming and nearly 3 in 4 people report feeling disconnected as a result of spending less time with friends and family than in years past.

Boursin Cheese Debuts Maison Boursin – a House of Entertaining Inspiration – with Padma Lakshmi as its Host in Residence

May 20, 2022 Bel Brands USA

Boursin® Cheese is inviting cheese lovers to Maison Boursin, a culinary destination filled with inspiration to make the art of entertaining easy, elevated and, above all, enjoyable. The one-of-a-kind experience is created in partnership with culinary TV host and author Padma Lakshmi, who will serve as Maison Boursin’s Host in Residence throughout 2022.

Bel Group and Agropur Cooperative Celebrate 10 years of Partnership for the Local Production of Boursin

May 6, 2022 Groupe Bel Canada

Bel Canada Group is proud to celebrate 10 years of partnership with Agropur Cooperative for the local production of Boursin®. During the same period, Canadians have massively adopted these Aliments du Québec-certified cheeses. Over that time, production of Boursin® cheeses increased from 4.6 million units in 2011 to more than 15 million units in 2021, now representing the use of nearly 30 million litres of Canadian milk annually.

Boursin Cheese Debuts Two New Culinary-Inspired Products – Boursin Bites and Boursin Cooking Cream

March 1, 2022 Bel Brands USA

Home entertaining cheese brand Boursin® is excited to announce the addition of two new culinary-inspired products to its portfolio, Boursin Bites Garlic & Fine Herbs and Boursin Cooking Cream Garlic & Fine Herbs. The new products allow home chefs to easily introduce the signature rich, bold flavors of Boursin’s delicious blend of Garlic & Fine Herbs to elevate any dish.