New Study Provides Insights from Retail Floral Shops and Owners

September 11, 2024 Floral Marketing Fund (FMF)

This new study explores the scope of sustainable practices currently being incorporated into retail floral businesses, gains an understanding of perceived barriers, and finds opportunities for improved resources and education to fill any existing gaps. 

New Study Explores Sustainable Floral Design Practices – Participate in the Survey Today!

The main objectives of the study are to explore the scope of sustainable practices currently being incorporated into retail floral businesses, understand perceived barriers, determine current feedback and questions that retailers are fielding from consumers on sustainable practices, and find opportunities for improved resources and education to fill any existing gaps.

Floriology Institute Announces Exciting New Organizational Expansion

March 27, 2024 Floriology Institute

Floriology®, powered by BloomNet®, announces a pivotal transformation within its organization: As we bid a fond farewell to Jackie Lacey, AAF, AIFD, CFD, PFCI, Floriology’s long-standing Director of Education, we welcome a new era under Angelyn Tipton, AIFD, PFCI, who will be stepping into lead Floriology education.

Fluid Truck Pairs Up With BloomNet to Provide its Florist Members With Flexible & Affordable Delivery Vehicles

April 13, 2023 BloomNet

Fluid Truck, the company making commercial vehicles available at the tap of a button, and BloomNet®, the floral and gourmet industry’s most innovative service provider, are proud to announce they have paired up to offer BloomNet®’s expansive national network of florist members special pricing on Fluid Truck Vehicles.

Landmark Floral Marketing Fund Study Exploring Consumer Perceptions of Floral Industry Sustainability Co-sponsored by BloomNet and Syndicate Sales

January 2, 2023 Floral Marketing Fund

A new research study, “Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry,” has launched under the direction of the Floral Marketing Fund (FMF) through researchers at Mississippi State University (MSU) and the Texas State University (TSU).