Bel Brands USA

Boursin Cheese Inspires Savory Spins on Holiday Cookies in Baking Competition Hosted by Molly Yeh

December 14, 2020 Bel Brands USA

Boursin® Cheese is inspiring home cooks to add creativity to their holiday baking by putting a modern savory spin on classic holiday cookies. Boursin, in partnership with Food Network personality, award-winning cookbook author and blogger Molly Yeh, is hosting the “Boursin Wow-liday Cookie Challenge.” This exciting competition challenges three James Beard-nominated chefs from across the country to create elevated, savory twists on holiday cookies with their favorite flavor of Boursin Cheese. …

Indulge in New Boursin Fig & Balsamic Cheese, the Latest Seasonal Flavor

September 9, 2020 Bel Brands USA

Just in time for fall, beloved cheese brand, Boursin® Cheese is excited to announce its newest holiday flavor, Fig & Balsamic, available for a limited time only. …

Babybel and Havas Launch New Global Campaign, “Join The Goodness”

July 13, 2020 Bel Brands USA

Officially kicking off today with the US-debut of their action-packed ad spot, the campaign is designed to inspire people to build a lifestyle centered around more balanced snacking options. …

The Laughing Cow Reformulates Iconic Cheese Wedge with More Calcium and Uplifting Brand Mission

March 2, 2020 Bel Brands USA

After nearly 100 years of providing cheese lovers with creamy goodness in perfectly portioned wedges, The Laughing Cow® continues to evolve its beloved wedges and this time with more flavor, more nutrition, new packaging and a new brand purpose. …