The National Cattlemen’s Beef Association (NCBA), on behalf of the Beef Checkoff, is continually monitoring and identifying the main drivers of beef demand. These five primary demand drivers are thought to be some of the most significant influencers of beef demand, and consist of eating experience, convenience/versatility, price, raised/grown, and nutrition. …
“The success of the last 44 years hasn’t come by luck or chance for this brand,” says John Stika, president of Certified Angus Beef. “It’s been achieved through our partners’ hard work and intentionality to continue to plan, prepare and position themselves and our consumers to be successful.” …
Inflation, or the increase in prices consumers pay for goods and services, has been one of the most talked about topics of 2022. Most common consumer goods have experienced abnormal price increases to some degree. While the causes of inflation rates not seen since the 1980s have been debated far and wide, the results are indisputable: consumers have experienced a greater strain on their incomes and household budgets than they likely have in some time. …
Niman Ranch, the legendary premium beef brand served in the country’s most celebrated restaurants, has launched a USDA-graded, domestic, culinary-driven 100% grass fed and finished beef program. Sourced exclusively from American ranches, the new beef program provides the exceptional marbling, tender texture and consistent, rich flavor Niman Ranch is known for—but with the added health and environmental benefits grass fed beef brings to the table. …
Walmart and Sustainable Beef LLC announced that Walmart signed an agreement to acquire a minority stake in Sustainable Beef LLC, a rancher-owned company based in North Platte, Nebraska. Walmart’s equity investment is part of a broader strategic partnership to source top-quality angus beef from Sustainable Beef LLC’s new beef processing facility. This partnership helps supplement the current beef industry and provides additional opportunities for ranchers to increase their business. As part of the investment, Walmart will also have representation on Sustainable Beef’s board. …
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