Old Trapper Announces Fully Integrated Sponsorship with Outdoor Channel’s North American Whitetail

Old Trapper announced that the beef jerky brand is the exclusive beef jerky sponsor of North American Whitetail TV that begins this summer. As part of the sponsorship, Old Trapper messaging and signage will be incorporated into the set of every Big Buck Profile segment and in Deer Week programming.

Certified Piedmontese Reveals All-New Beef Snacks

June 25, 2021 Certified Piedmontese

Certified Piedmontese revitalizes branding on all snack product lines and launches brand-new lines of all-natural Certified Piedmontese beef snack products, introducing 100% grass-fed beef jerky, snack sticks, and biltong.

The Manly Man Company Launches Packs of Mini Beef Jerky Hearts

February 11, 2021 The Manly Man Company, Inc.

The Manly Man Company® recently launched its next viral product in time for Valentine’s Day– Meathearts™, which are mini laser-etched beef jerky hearts, laser engraved with romantic slogans and several meat-themed play-on-words, such as: Beef Mine®, Meat Me, XOXO, Kiss Me, You + Me, and Love.

Hofmann Sausage Company Introduces Three New Flavors of Beef Jerky as well as Summer Sausage Products to Meat Snack Line

January 26, 2021 Hofmann Sausage Company

Hofmann Sausage Company announces three new flavors of smoked beef jerky and two flavors of summer sausage to its meat snack category product line.

FSIS Issues Public Health Alert for Beef Jerky Products Due to Misbranding and an Undeclared Allergen

January 18, 2021 USDA FSIS

The U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) is issuing a public health alert for ready-to-eat (RTE) beef jerky products due to misbranding and an undeclared allergen. The product may contain anchovies, a known allergen, which is not declared on the product label.