Let Beef Take Your Big Game Party to the Endzone

Whether you’re rooting for Kansas City or Philadelphia, fans can agree on one thing – football season is better with beef. That’s why the Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, is sharing some fan favorite game day recipes ahead of kickoff.

Beef. It’s What’s For Dinner. 300 Returns to Daytona International Speedway

September 2, 2022 Beef Checkoff

For the third year in a row Daytona International Speedway announced its partnership with Beef. It’s What’s For Dinner to sponsor the 42nd season-opening race for the NASCAR Xfinity Series – The Beef. It’s What’s For Dinner.® 300. The race is scheduled to kick off the season on Saturday, February 18 at Daytona International Speedway, the day before the 65th annual DAYTONA 500.

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Make Back-to-School Easy with Beef. It’s What’s For Dinner.

August 11, 2021 Beef Checkoff

School supplies are purchased, the first-day outfit is laying out and the Beef. It’s What’s For Dinner. brand completed meal prep homework that will ensure families receive the nutrients they need and parents win back some precious time in their busy schedules. These A+ weeknight beef recipes require minimum time in the kitchen for maximum taste and health benefits.

Beef. It’s What’s For Dinner. Wraps Up 2019 by Reaching Consumers More Than 1 Billion Times

Today, the Beef. It’s What’s For Dinner. brand is reaching more consumers more frequently and more effectively than ever before. According to market research, when people are aware of Beef. It’s What’s For Dinner., they are more likely to eat beef more often and feel good about purchasing and preparing beef for their families

Beef. It’s What’s For Dinner. Keeps Sizzlin’ with New Ads

The iconic Beef. It’s What’s For Dinner. brand keeps consumers craving beef with the release of its latest drool-worthy creative digital advertisement collection – “Keep Sizzlin'”.