Barry Callebaut Describes The Future of Indulgence: Shifting Attitudes to Life Are Impacting the Way Consumers Indulge
Barry Callebaut’s survey on consumer attitudes towards indulgence and chocolate consumption was fielded digitally in August 2021 in Brazil, China, the UK, the US and France with 420 respondents per country. Barry Callebaut also analyzed data from other consumer surveys, especially from global trend agency ForesightFactory. They conduct yearly in-depth analysis in 27 markets into consumer needs, motivations, expectations and behaviors to create mega trends, consumer trends and sector trends. Below are the main insights from Barry Callebaut’s ‘The Future of Indulgence Report’ (2022). …
