Axiom Marketing

Axiom New Gardener Study Reveals What’s Important to New Gardeners in 2024

February 1, 2024 Axiom

“New gardeners are highly satisfied and feel successful with their 2023 gardening pursuits,” says Mike Reiber, Axiom CEO. “Seven in 10 respondents will plant more and expand their gardens in 2024. One in two respondents will spend more time gardening and more money in 2024.” …

Axiom Gardening Insights Survey: Growing More in 2022

October 15, 2021 Axiom Marketing

Gardening is becoming much more than a hobby and younger gardeners are driving green industry growth. Those are the latest findings of Axiom’s 2022 Gardening Insights Survey. The annual industry poll predicts the trend of spending more time and money gardening will continue in 2022. …