Avocados From Mexico – a U.S.-based, non-profit marketing organization to promote Mexican avocados – announced the opening of its Avocados From Mexico Superfood Lab at KidZania Dallas, an indoor city where children can role-play professions in realistic settings. …
Bloggers, chefs, dietitians and other personalities have become valued communicators for the California avocado marketing program. They work with the California Avocado Commission consumer public relations programs, health and wellness initiatives, social media outreach, website content development and other marketing programs. …
The Hass Avocado Board (HAB), with industry participation, has developed BOLD: The Hass Avocado Industry Board Leadership Development Program. Helping the industry face an increasingly complex marketplace with sophisticated problem-solvers, BOLD is designed to develop emerging leaders who are both motivated and equipped to meet those opportunities and challenges. …
Marking a year of striving forward and strengthening synergies since Oppy acquired a 65% stake in Eco Farms last spring, the duo is now bringing California avocados — branded in the new Eco Farms label — to the market, celebrating the unification of the two companies. …
As avocado demand continues to rise and retailers look forward to Cinco de Mayo and summer sales boosts, growing Mexican players in the marketplace offer additional options to meet supply. “Over the past two decades, U.S. demand for avocados has increased significantly,” says Arturo Larios, managing director of La Casa del Aguacate in Westlake Village, CA. …
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