The same year that Avocados From Mexico made the list of the 50 Most Innovative Companies, the trailblazing organization seeks to strengthen from within. With the strategic promotion of two of its executives, the company prepares for a transformative future driven by high-performing innovation. …
Mission Produce in anticipation of Foodservice PMA, today released consumer insights on the food service sector, showing that 77 percent of people who like avocados wish there were more avocado options available on menus– and 91 percent of them are willing to pay more for them. …
Steven Muro, president and founder of Fusion, will share his expertise and industry knowledge during a live webinar from the Hass Avocado Board (HAB) on Thursday, July 29, 2021, from 1:00 p.m. – 1:30 p.m. PDT. The webinar will share insights about the dynamic Super avocado shopper and how retailers can reach this influential target to drive sales of Hass avocados. …
The World Avocado Organization (WAO) and the historic San Diego Yacht Club will host the second edition of the World Avocado Cup Regatta on July 31 – August 1, 2021. The regatta is co-sponsored by the Peruvian Avocado Commission and the California Avocado Commission (CAC). …
Peak availability of California avocados continues in July, and the California Avocado Commission’s summer advertising and trade program is running at full steam. Support includes “The best avocados have California in them” advertising campaign, which increases brand linkage and awareness that the fruit is in season. Consumer public relations activities and customized trade promotions work hand-in-hand with the advertising messaging. …
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