The Hass Avocado Board (HAB) is hosting their final industry webinar of 2021 on Thursday, November 18, 2021, from 1:00 p.m.-1:30 p.m. PDT. Hosted by Alejandro Gavito, HAB’s Senior Business Insights and Data Services Manager, the webinar will provide insider tips on leveraging HAB’s free data and research on their website, including their new store and key categories tracker. …
The Colombia Avocado Board is excited to reveal their new brand image as part of a new strategic plan to increase Colombian avocado imports to the U.S. The initiative is focused on building B2B relationships with U.S. buyers and sharing information about Colombia avocados to highlight their strengths and their opportunity to help supplement the growing U.S. avocado market. …
After sitting on the sidelines for the Big Game in 2021, Avocados From Mexico (AFM), the number one selling brand of avocados in the United States, has announced its official return in February 2022. The beloved brand, which has previously had six Big Game television advertising campaigns, will produce a 30-second spot on advertising’s biggest night and execute a 360 integrated campaign to support the number one consumption period for avocados. …
Mission Produce announces the promotion of Denise Junqueiro to Vice President of Marketing and Communications, reporting to Steve Barnard, Chief Executive Officer and Founder. Junqueiro will drive Mission’s global marketing plans in concert with the executive committee and continue to play a pivotal role in Mission’s growth by directing the Mission Produce brand, media relations, global communications, and consumer and trade marketing. …
WP Produce, and their Desbry® Tropical Avocado brand, has completed a major milestone towards their initiatives to increase sustainability in the Dominican Republic. …
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