A strong marketing program can make the difference between stagnant sales and exceptional growth. WP Produce witnessed this first-hand as a result of their partnership with Moxxy Marketing on their Desbry tropical avocados program. …
Mission Produce, Inc., the world leader in sourcing, producing, and distributing fresh Hass avocados with additional offerings in mangos, today announced it has named Timothy Bulow as President and Chief Operating Officer, effective no later than August 1, 2022. Mission’s Founder Steve Barnard will continue to serve in his role as Chief Executive Officer and a member of the Board of Directors. …
It’s time to take Cinco de Mayo celebrations from adequate to awesome. Avocados From Mexico™ (AFM), the number one selling brand of avocados in the U.S., is showing fans new ways to celebrate with avocados this Cinco– by introducing the Guactail™. A drink so good, it will have you saying, “CincOMG!” …
The California Avocado Commission is extending its successful advertising campaign “the best avocados have California in them”. This season’s ads feature visuals that point to the “CA” in the middle of the word “avocados, and audio and other ads that call out the play on words in their taglines. Consumer media is targeted to avocado shoppers in California and the West who are willing to pay more for premium brands and to avocado “super-users,” “mega-users” and “ultra-users.” …
Eating avocados can reduce the risk of cardiovascular disease, according to a new study recently published in the Journal of the American Heart Association. …
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